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Maine Regulators Look into Electricity Supplier's Ads
05/23/2013 01:24 PM ET  

The company in question, Electricity Maine, attracted customers by offering rates lower than the so-called standard offer, but regulators say the rate for one of the company's plans now exceeds the standard offer rate.

State regulators want to find out if Maine's largest competitive electricity supplier has been airing misleading or false ads.

The company in question is Electricity Maine, which has attracted customers by being able to offer power more cheaply than the so-called standard offer rate. It does this by shopping around for the cheapest electricity available.

But Electricity Maine's prices aren't always cheaper: Right now, for example, one of the company's two plans is nearly 15 percent higher than the current standard offer rate, which is set every March.  The other plan is similar to the standard offer rate, regulators say.

Tom Welch, the chairman of the Maine Public Utilities Commission, says a request for information was made after staff members said they had heard some radio ads for Electricity Maine which may have given the wrong impression about its energy rates.

"We just had some questions to follow up to be sure that the kinds of representations that were being made were accurate and fair," he says.

Welch says the PUC will decide whether to launch a formal investigation when it's heard back from Electricity Maine.

This story was reported and written by Tom Porter.



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