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Professors' Study Using "Quality Label" To Boost Tourism in Maine's Interior

Retired Bowdoin Professor David Vail and University of Maine Associate Professor Harold Daniel took a quantitative look at whether a "tourism quality label" would attract more people to Maine's inland areas and whether tourists would pay more for hotels, restaurants and activities that earned the brand. They discussed their findings with MPBN's Irwin Gratz.

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Quality Label To Boost Interior Maine Tourism Listen

[Transcript not available.]

View the study discussed in this interview.


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