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Maine Analysts Weigh in on Effectiveness of Political Ads
10/04/2012   Reported By: Irwin Gratz

Debates may be informative, but more people probably still learn about candidates through their advertising, especially their television advertising. Once again, we're tapping the expertise of advertising executives Sam Surprise and Laurie Banks. So far this political season, they agree that one of the least effective ads was one for Independent Senate candidate Angus King featuring images from a Godzilla movie.

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Maine Analysts Weigh in on Effectiveness of Politi Listen
 Duration:
4:42

Sam Surprise is head of Surprise Advertising. Laurie Banks is president of Perry & Banks Integrated Sales and Marketing. They'll be back in a couple of weeks to take another look at the latest campaign ads.


 

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