The fourth installment of Starting a Business in Maine deals with the all-important aspect of financing a start-up business and some of the many ways to approach it. The show will touch on what potential lenders look for and discuss the possible pitfalls of raising capital from friends and family, or worse, using credit cards.

The subject of this episode's entrepreneurial profile is Matt Hoffner, the President and CEO of JobsintheUS.com, which is the parent company of the more familiar (to Mainers, at least) online employment site, JobsinME.com. Mr. Hoffner was a chemical engineer for 11 years with Exxon before his frustration with the internal bureaucracy of such large corporations led to his involvement in start-up ventures, some of which, such as Wright Express, are thriving companies that have moved beyond what are commonly thought of as small businesses. His task is to take a small company with limited capital and find a way to compete against the giants in his industry such as Monster.com.

Experts on hand to talk with host Lou McNally and answer viewers' questions will identify the critical components of a new venture's financial plan, list the various sources of capital available to new businesses, drive home the importance of forecasting and tracking cash flow, and discuss how lenders and investors evaluate loan proposals.

The Maine Public Broadcasting Network recognizes its program collaborators, the Maine Community College System, the Small Business Administration and the Maine Small Business Development Centers.