
The
sixth and final installment of Starting
a Business in Maine addresses the challenge of
managing the growth of a business in its critical
early years, how to learn from mistakes, and understanding
the importance and necessity of preparing for the
unexpected.
This show's entrepreneurial profile
centers on Jim and Megan Gerritsen, pioneers in
the field of organic potato farming and owners
of Wood
Prairie Farm in the town Bridgewater in Aroostook
County. Starting with land they purchased 30 years
ago for $6,000, the Gerritsens saw their mainly
local business go global with the advent of the
Internet, which suddenly allowed them to sell seed
potatoes to environmentally-conscious farmers around
the world. It's an opportunity they capitalized
on, and they have since expanded their business
to include other organic produce, expanding their
potential customer base yet again.
Experts on hand to talk with
host Lou McNally and answer viewers' questions
will stress the need for flexibility and the importance
of monitoring the performance of any new business
by comparing actual performance to that which may
have been projected.
The Maine Public Broadcasting
Network recognizes its program collaborators,
the Maine
Community College System, the Small
Business Administration and the Maine
Small Business Development Centers.
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